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Abstract Detail

Education and Outreach

Yoder, Susan E. [1].

Seed Your Future — Inspiring the Next Generation to Ensure a Qualified Workforce.

Across the breadth of the horticulture industry, including botany, companies and educational institutions are struggling to recruit qualified candidates for many of their jobs. Seed Your Future is a movement designed to change that trend.
Seed Your Future (SYF) is a national collaboration of leading horticulture companies, laboratories, nurseries, public gardens, universities, colleges, and affiliated organizations.
SYF is focused on encouraging more young people, their families, their teachers, and their youth program leaders to embrace, get excited about, and ultimately pursue horticulture careers. We have been conducting national research to learn why youth are not pursuing careers in horticulture – including botany. Through focus groups we are testing imagery and language we will use to create a national outreach campaign to reverse the trend. We will present our research findings and explore what we can do to promote horticulture and increase horticulture workforce development.

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Related Links:
Seed Your Future - A national movement to promote horticulture and encourage young people to pursue careers working with plants.

1 - Seed Your Future, 1900 Observatory Road, Martinsville, IN, USA

Workforce Development
Seed Your Future.

Presentation Type: Oral Paper
Session: 18, Education and Outreach I
Location: Sundance 4/Omni Hotel
Date: Tuesday, June 27th, 2017
Time: 10:15 AM
Number: 18009
Abstract ID:49
Candidate for Awards:None

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